Press release 13.12.2012
Euronews to launch its 24/7 Hungarian Service based in Budapest in April 13
At a press conference in Budapest Michael Peters, CEO of Euronews announced another leap forward for Europe's leading news channel - the launch of Euronews Hungary in April and the opening of a local bureau incorporating a full newsroom. The Budapest office will produce Euronews in Hungarian both on air and online, for Hungary and for the Hungarian-speaking community around the world.
Lyon, 13 December 2012 - Michael Peters, CEO of Euronews unveiled this week, details of the project, including the recruitment of more than 35 permanent employees to staff the international broadcaster's 24/7 Hungarian news service. The more than 30 media professionals are expected to join Euronews in Budapest, at its headquarters in Lyon and at its Brussels' office at the beginning of next year. The Euronews Hungary structure will run under Hungarian law and will be a 100% subsidiary of Euronews Group.
Euronews to launch the first 24/7 international news channel in Hungarian in April 2013
The Hungarian service will start in April 2013 on air and on all of Euronews' multimedia platforms: Euronews digital, Euronews mobile and Euronews radio.
A wholly-owned subsidiary based in the centre of Budapest will be set up to administer the Euronews Hungarian newsroom.
It will be the second such Euronews service to be produced entirely in the home country of a language after Euronews Greek, which will be launched next week.
Euronews' Hungarian team
The Hungarian service of Euronews will be produced by a specially recruited team of 22 journalists and 15 technicians and support structures (Budapest, Lyon, Brussels).
The team in Budapest will work in tandem with editorial managers in Euronews' headquarter in Lyon, France.
Michael Peters, CEO of Euronews said:
"I am very proud to be here in Budapest to announce a crucial new step in the history of Euronews: the opening of a groundbreaking new bureau in the coming months, Euronews in Hungarian, fully produced by a local newsroom in the heart of the country. We are now ready to put in place our Hungarian team to create this new edition, which will be on air in April next year. Our objective is to offer to the Hungarian audience in Hungary and worldwide an unrivalled window on international affairs from a European perspective".
The launch of the Hungarian newsroom is part of a bold strategy by Euronews to reinforce its local presence in key areas of the world.
Euronews today in Hungary
Euronews is already broadcast in Hungary, mainly in English and German, the two most important languages understood in the country after Hungarian.
Today, euronews is available by satellite, cable and ITPV in 20% of Hungarian TV homes (i.e. 787,000 households).
Following EMS Europe 2012 survey results*, euronews is the 4th largest international TV news channel in Hungary, 7% of the upmarket population watch Euronews every week.
Main Hungarian operators have already expressed a deep interest about Euronews Hungarian; Euronews will now offer the new service to the Hungarian operators.
* EMS Survey is conducted in 21 countries by Synovate, part of Ipsos. Universe: main income earners in the top 20% of households by income. Sample size: 27,887 people which represent 49 million people. Fieldwork: full year 2011 (continuous fieldwork).
Euronews, Europe's most watched international news channel, covers world news 24/7.
400 journalists from more than 25 countries produce news in 12 languages services: Arabic, English, French, German, Italian, Persian, Portuguese, Russian, Spanish, Turkish, Ukrainian and Greek to be launched the 3rd week of December 2012.
Euronews is an independent media hub, unique in its approach to analysing facts and presenting the news. Established in 1993 in Lyon in France, the channel reaches 400 million homes in 155 countries and is available via the full range of digital terminals.
21 audiovisual groups are shareholders of Euronews: France Télévisions, France - RAI, Italy - RTR, Russia - TRT, Turkey - SSR, Switzerland - SNRT, Morocco - TVR, Romania - RTP, Portugal - NTU, Ukraine - RTE, Ireland - YLE, Finland - RTBF, Belgium - TV4, Sweden - ENTV, Algeria - ERT, Greece - ERTU, Egypt - CyBC, Cyprus - TT, Tunisia - RTV-SLO, Slovenia - PBS, Malta - CT, Czech Republic.
For further information, please contact:
Grégoire de Rubiana tel. +33 (0)6 60 69 30 34 [email protected]
Lydie Bonvallet tel. +33 (0)4 72 18 80 56 [email protected]