for immediate release
Patagonia IS PROUD TO ANNOUNCE ITS NEW EUROPEAN SURF MANAGER
Annecy, September 2013 - Patagonia Europe is proud to announce the nomination of Gabriel Davies as European Surf Manager. Gabe has been working at Quiksilver for 20 years, involved with marketing, team, product and competition. Gabe will start on October 1st 2013 and will reinforce Patagonia's position on the European Surf market. Launching its new Autumn/Winter surf wetsuits line, the brand is willing to expand its distribution in Surf and continue to lead the market in terms of product innovation. Gabe is said to be a big wave legend in Europe and an environmental activist for the UK based "Surfers against Sewage".
"It's great to have Gabe joining the team, his knowledge and experience of the European surf scene will help to drive our business forward. As one of Europe's most known and respected surfers, he will definitely be a great addition to the team." - Paul Anderton
"We are pleased to have Gabe in the European team - with his long experience in the surf business as an athlete as well as developing products; Gabe will reinforce Patagonia's brand and surf position in the European Market." - Stefan Wahlen, Managing Director Patagonia Europe
Patagonia is company with genuine, high values that I have admired for many years. I am honored and proud to become part of a team that is striving to create innovative, environmentally conscious and ethical products. I was delighted to be offered the position of Surf Manager for Europe and I can't wait to take up the role. - Gabriel Davies
Contact: Patagonia Europe - Florence Lesouef - email@example.com - 00 33 450 884 442
Patagonia, Inc., the Californian outdoor gear and apparel company founded by Yvon Chouinard in 1973, is noted internationally for its commitment to product quality and environmental activism. Incorporating environmental responsibility into product development, the company supports the ambitious mission statement: "To make the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis."
Patagonia has, since 1996, used only organically grown cotton in its clothing line and is using recycled materials in a growing number of products. In 2005, we launched the Common Threads fibre-to-fibre recycling program, recycling an increasing quantity of its textile range into new products, forever capturing the petroleum used in making virgin fibre. As of July 2011, any worn-out Patagonia product can be returned to us, for recycling or repurposing. In September 2011, we launched the Common Threads Initiative, a partnership with our consumers focusing on 5 R's - Reduce, Repair, Reuse, Recycle and Re-imagine. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles®, which outlines the environmental and social footprint of a majority of our products and provides customers views into every supplier in our supply chain.
With its Environmental Grants Program, the company dedicates annually 1% of its sales to environmental protection ($55 million in cash and in-kind donations to grassroots environmental activists were attributed since the program began in 1985).
In order to convince other companies to follow his path, Yvon Chouinard co-founded the 1% for the planet club in 2001, gathering about 1500 companies worldwide, all giving 1% of their sales to environmental groups. Patagonia's sales for last fiscal year (end of April 2013) were $575 million.